Definition
認知預算：您能夠或願意投入在決策中的認知資源總量。
Theoretical basis
出自 T2 認知預算定理：/zh-tw/wiki/theorem-2-cognitive-budget/
What counts as “cognitive resources
| Resource | What it means | Typical cost signal |
|---|---|---|
| time | search + comparison time | endless tabs, delayed choice |
| attention | focused thinking capacity | shallow reading, distraction |
| energy | mental effort | fatigue, avoidance |
| emotion | stress load | anxiety, regret loops |
Allocation rule (zh-aligned)
在以下情況下，分配更多預算：
-
決策價值高，
-
決策可逆性低，
-
資訊不對稱性高。
References
- Payne, J. W., Bettman, J. R., & Johnson, E. J. (1993). The Adaptive Decision Maker. Cambridge University Press.[source]
- Simon, H. A. (1955). A behavioral model of rational choice. Quarterly Journal of Economics, 69(1), 99–18.[source]