Overview
Match products to scenarios instead of one-size-fits-all rankings.
Core idea (zh-aligned)
Instead of asking “best overall,” ask “best for scenario.” Scenarios are operationalized needs; they carry weights.
How to apply
- List 3–5 scenarios (e.g., travel, work, family).
- For each scenario, define must-haves and weights.
- Score candidates per scenario.
- Aggregate across scenarios by scenario importance.
References
- Keeney, R. L., & Raiffa, H. (1993). Decisions with Multiple Objectives: Preferences and Value Tradeoffs. Cambridge University Press.[source]
- Simon, H. A. (1955). A behavioral model of rational choice. Quarterly Journal of Economics, 69(1), 99–18.[source]