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Method

M1: Need Clarification Method - Selection Logic

Turn vague wants into testable needs and constraints.

Aliases: M1, Need clarification

Overview

Turn vague wants into testable needs and constraints.


Theoretical basis


Why it is necessary (zh-aligned)

Without explicit needs:
- you outsource weights to marketing or default rankings,
- you become more vulnerable to anchoring and social proof,
- validation is impossible (you don’t know what success means).


Procedure (template)

  1. Scenario inventory: list 3–5 usage scenarios.
  2. Must-haves vs nice-to-haves: define thresholds.
  3. Constraints: budget, time, size, ecosystem, policy constraints.
  4. Success criteria: what would count as “works well–after 2 weeks?
  5. Stop rules: what disqualifies an option?

Common pitfalls

  • writing needs after browsing (reverse causality),
  • mixing preferences with marketing claims,
  • failing to define measurable success.

References

  1. Simon, H. A. (1955). A behavioral model of rational choice. Quarterly Journal of Economics, 69(1), 99–18.[source]
  2. Keeney, R. L., & Raiffa, H. (1993). Decisions with Multiple Objectives: Preferences and Value Tradeoffs. Cambridge University Press.[source]

Further Reading