Corollary T4.2: Good-Enough Can Beat Best - Selection Logic

Definition

Corollary T4.2: Good-Enough Can Beat Best: A satisficing threshold can yield higher efficacy than endless optimization.

Derived from

From T4 Selection Efficacy and satisficing logic:
- /en/wiki/theorem-4-selection-efficacy
- /en/wiki/term-satisficing

Practical meaning

A satisficing threshold can yield higher efficacy than chasing a theoretical “best–because it controls cognitive cost while preserving fit.[^1]

How to apply

1. Define must-have criteria.
2. Set an acceptable threshold (“good enough”.
3. Stop when met; validate after purchase (M5).

References

1. Simon, H. A. (1955). A behavioral model of rational choice. Quarterly Journal of Economics, 69(1), 99–18.[source]
2. Payne, J. W., Bettman, J. R., & Johnson, E. J. (1993). The Adaptive Decision Maker. Cambridge University Press.[source]

Further Reading

• Satisficing
• Decision validation