Definition
Need Consistency: Stability and coherence between stated needs and observed choices/outcomes over time.
Why it matters
Need consistency is an outcome metric for improvement (T3): higher consistency indicates your process is better aligned with your stable needs.
How to measure (practical)
- Compare your written needs (M1 artifacts) to the eventual chosen option.
- Track regret and post-purchase switching.
- Track stability of weights and must-haves across repeated decisions.
References
- Simon, H. A. (1955). A behavioral model of rational choice. Quarterly Journal of Economics, 69(1), 99–18.[source]
- Keeney, R. L., & Raiffa, H. (1993). Decisions with Multiple Objectives: Preferences and Value Tradeoffs. Cambridge University Press.[source]