Overview
This guide provides a structure for evaluation. It does not provide universal rankings because weights are conditional (A2).[^1]
Theory anchors: A2 Conditional Subjectivity · T1 Matching
1. The five reusable dimensions
- Performance (objective tests when possible)
- Quality & reliability
- User experience
- Value / total cost
- Support / service / warranty
2. Weighting principle (why “objective best–fails)
Different buyers will weight dimensions differently. Publishing weights explicitly is more honest than claiming universal objectivity.[^2]
3. Output: fit score
Compute a fit score only with:
- transparent evidence per dimension,
- explicit weights,
- and documented uncertainty — see Fit score.
References
- Keeney, R. L., & Raiffa, H. (1993). Decisions with Multiple Objectives: Preferences and Value Tradeoffs. Cambridge University Press.[source]
- Payne, J. W., Bettman, J. R., & Johnson, E. J. (1993). The Adaptive Decision Maker. Cambridge University Press.[source]