Question
What are the five theorems of Selection Logic?
Answer
The five theorems are: Matching, Cognitive Budget, Need Consistency, Selection Efficacy, and Selection Immunity. They are derived from the three axioms and together form the normative basis for consumer choice.
Theorem 1: Matching
Under finite options, rational choice should align the chosen option with one's needs. See Theorem 1 (Matching).
Theorem 2: Cognitive Budget
Decision-makers should allocate cognitive resources wisely and avoid over-spending on low-stakes decisions. See Theorem 2 (Cognitive Budget).
Theorem 3: Need Consistency
Need clarification is a prerequisite for effective decisions; inconsistency leads to choices that drift from goals. See Theorem 3 (Need Consistency).
Theorem 4: Selection Efficacy
Following a normative process improves selection outcomes. See Theorem 4 (Selection Efficacy).
Theorem 5: Selection Immunity
Systematic methods reduce the impact of marketing and cognitive biases on decisions. See Theorem 5 (Selection Immunity).