Blog
Academic articles and in-depth analysis
Cognitive Biases and Rational Consumption
An evidence-based overview of biases in consumer choice, how marketing exploits them, and how Selection Logic reduces regret.
Selection Logic: A Discipline-Level Introduction
A structured introduction to Selection Logic: axioms, theorems, methods, and how to evaluate outcomes scientifically.
The Scientific Foundations of Product Evaluation
Why good evaluation separates evidence from values, uses operational criteria, and reports uncertainty.
Rational Choice in Consumer Decisions (and Its Real Constraints)
A consumer-oriented reading of rational choice: match needs, allocate cognitive budget, and avoid false objectivity.
The Intellectual Roots of Selection Logic
How decision science, behavioral economics, and consumer research inform Selection Logic—without reducing it to any single one.
How Can Selection Logic Be Tested?
A validation view: define scope, check coherence, and measure outcomes like regret and need-consistency.
The Psychology of Sales: Decision Traps Behind Promotions
Common decision traps behind promotions: anchoring, scarcity, loss aversion and social proof. Need clarification and delayed decisions reduce impulse and regret.
Cognitive Biases in Live Commerce: Why You Impulse Buy
Live commerce combines scarcity, social proof and real-time interaction, triggering impulse buys. Need clarification and delayed decisions reduce regret.
From Choice Overload to Precision Decisions
Too many options cause paralysis and regret. Need clarification, dimensional filtering and good-enough choices lead to precise decisions.
The Science of Social Media Influence on Buying
Social proof and filter bubbles amplify the urge to buy. Need-first, multi-source comparison and delayed decisions reduce impulse.
Price Perception Psychology: Why Expensive Feels Better
Price and quality perception are shaped by anchoring, halo and placebo effects. Need and dimensional comparison reduce the bias.
A Systematic Framework for Smart Home Purchases
Smart home buying needs need clarification, use cases and budget; a decision framework by device type and connectivity reduces impulse and duplicate purchases.
Tech Upgrade Strategy: When Should You Upgrade?
Upgrade decisions should be based on need change and marginal benefit, not just chasing new. Need consistency and cognitive budget help decide when to upgrade.
Scientific Evaluation of Health and Wellness Products
Health products need evidence level, ingredients and need match. Need clarification and multi-source verification reduce marketing bias.
Rational Investment in Educational Products
Education spending should align with goals, budget and verifiable outcomes. Need clarification and good-enough principle support rational choice.
Breaking Down Appliance Spec Anxiety
Spec anxiety comes from unclear criteria and overload. Clarify needs and core specs first, then compare by dimensions to reduce anxiety and impulse.
Consumer Decisions in the Age of AI Recommendations
AI recommendations offer convenience but also bias and commercial motive. Combine your needs, multi-source comparison and delayed decisions to use them rationally.
Subscription Economy Traps: Evaluating Real Value
Subscription value depends on actual usage and opportunity cost. Need clarification and annual cost comparison help judge if membership is worth it.
A Rational Framework for Used and Refurbished Products
Used and refurbished require condition, warranty and price discount. Need clarification and dimensional comparison support rational choice.
Upgrading or Downgrading: What Are the Rational Criteria?
Upgrade or downgrade should follow need and budget, not social comparison. Need consistency and cognitive budget provide rational criteria.
Decision Logic Behind Green and Sustainable Consumption
Green consumption can add sustainability dimensions after need clarification; compare within budget to avoid overpaying or impulse for sustainability.